Reality Tv has finally had a most excellent idea...

Just found this on Yahoo.

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Actor Richard E Grant, comedienne Ruby Wax, former athlete Colin Jackson and ex-Emmerdale star Amy Nuttall are taking part in Celebrity Shark Bait, it has been announced.

The four will come face-to-face with great white sharks in ITV's latest reality show.

They will travel to an area off the coast of South Africa known as Shark Alley.

Each has to undergo a two-day scuba diving course before being placed in a metal cage and lowered into the water.

ITV is staging the one-hour special to celebrate the 30th anniversary of Jaws.
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How marvellous. I knew "celebrities were good for something". It's just a pity Gaby Roslin and Richard Madeley couldn't take part ... and do they really need a cage - now I would pay to watch it without a cage...